Marketing Operations & Campaign Coordination Specialist

A Reliable Second Hand for Marketing Execution

Work with me

Hi, I’m Jennelle Lo 🤍

I Turn Ideas into Actionable Strategies

What I Do

I bring four years of hands-on experience supporting CEOs and marketing teams through reliable execution and operational support. I am used to owning campaign coordination, managing marketing systems, handling QA and reporting, and supporting leadership with clarity and follow-through.

My strength is not just in planning, but in ensuring execution and outcomes align with defined KPIs, timelines, and business goals.

I Bring Results-Driven Expertise to Grow Your Brand

Why Work With Me?

I have spent my career working with US-based and international teams, collaborating directly with founders and leadership. I bring a strong work ethic, clear communication, and a high standard of ownership shaped by global exposure and disciplined execution.

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Core Expertise

Campaign Management & Coordination

✔️ Own end-to-end campaign timelines across email, CRM, social, and web

✔️ Coordinate deliverables across teams and stakeholders

✔️ Ensure launches stay on track and dependencies are managed

Marketing Operations & Systems

✔️ Manage CRM, email platforms, tagging, and workflows

✔️ Own QA, reporting, and KPI tracking

✔️ Maintain clean, reliable marketing systems

✔️ Support CEOs and marketing leads with execution and follow-through

✔️ Translate strategy into clear tasks, timelines, and priorities

✔️ Operate independently with high accountability and ownership

Leadership & Execution Support

Skills & Tools

Campaign Planning and Marketing Coordination
Campaign planning, calendar management, cross-channel coordination, KPI reporting.

Social Media Marketing and Facebook Ads
Campaign execution, optimisation, and performance monitoring.

Reporting & Analytics
Data tracking, performance reporting, and actionable insights.

Branding & Creatives Direction
Creative briefs, asset coordination, and alignment across campaigns.

Email Marketing
Email campaigns, automations, segmentation, and lifecycle nurturing.

Content Writing
Campaign copy, internal documentation, and messaging support.

Basic Website Development and Management
CMS management, content updates, and launch support across web platforms

Community Management & Customer Support
Engagement strategies, social media groups, brand advocacy

Video Editing
Basic video editing for campaign and content support.

See case study

Testimonials

  • “Jennelle works fast to understand your pain points and start fixing them. She helped us with our overall social media growth, product launch, website development, and client acquisition from sratch. Grew our FB group to 4000 in 3 months. She responds well on challenges, she's organized, and doesn't tolerate mistakes. ”

    Dr. Ariel Tolentino, Founder - Tolentino NP Reviews

  • “Jennelle is a marketing and communications whiz who is entirely authentic with a comfortable and engaging style. She is exactly what ever brands need to take their organization to the next level and I highly recommend her.”

    Christopher Kummer PhD, Founder & President - IMAA

  • "I saw in Jennelle a kindred spirit: she loves marketing and is very bright, takes on challenges with ease and has initiative, or is able to work with little supervision. So when the chance came for me to hire her for a full time role, I didn't hesitate at all and took her on. I have been blessed to have someone like Jennelle working under me, as I, too, have learned ang grown from the experiences we've shared working together."

    Iggy Javellana, Country Manager and Head of Marketing Services

Certificates

FAQ

  • I’ve worked with US-based and international companies across ecommerce, education, and professional services. My roles typically involve supporting marketing teams and leadership by coordinating campaigns, managing systems, and ensuring execution aligns with business goals.

  • Campaign performance is tracked against clearly defined KPIs such as engagement, conversions, retention, and revenue impact. I manage reporting and QA across tools like Google Analytics, Klaviyo, and CRM platforms to ensure leadership has clear visibility into performance and next steps.

  • I adapt quickly to existing systems, processes, and priorities. I’ve worked across different team structures and environments, and I focus on understanding how a team operates so I can support execution, improve workflows, and add value without disruption.

  • I’m best suited for roles focused on marketing operations, campaign coordination, and execution support, including Marketing Operations Coordinator, Campaign Manager, Administrative Assistant, and Marketing Coordinator roles.